Wedgewood Hotel – Fall / Thanksgiving

What they needed.

Autumn is a strong season for Wedgewood. The hotel, Bacchus Restaurant, and the spa each have their own pull in October, and the Thanksgiving long weekend in Canada concentrates that demand into a few days. The challenge was making one email that worked for a guest booking dinner, a guest booking a room, and a guest who hadn't decided yet.

What we built.

A seasonal email structured as an itinerary for the long weekend rather than a promotions list. Autumn stay packages, Thanksgiving dinner at Bacchus, and spa offerings sit in a sequence that reads like a plan for the long weekend. Warm tone and rich visuals let the departments support each other instead of competing. A guest reading for the dinner gets the stay in their peripheral vision. A guest reading for the room gets the dinner.

What changed.

39.6% open rate across 13,590 sends. 477 clicks distributed across stays, dining, and spa — the itinerary structure drove traffic to all three departments, not just the lead offer. $7,642 in tracked room revenue from 5 reservations. Thanksgiving dinner bookings at Bacchus ran through a separate system and are not captured in that number. Data as of March 28, 2024.