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Wedgewood Hotel – Fall / Thanksgiving

Email Marketing
A fall seasonal email for a Five Diamond Vancouver hotel. Autumn stays, Thanksgiving dinners, and a spa. Written as a plan for the long weekend.
Bellperson in blue uniform walking past Wedgewood Hotel & Spa in downtown Vancouver, surrounded by fall foliage and vibrant autumn trees.
Wedgewood Hotel & Spa Vancouver email campaign featuring Autumn Escape promotion with fall foliage, city culture, and seasonal offers.
Thanksgiving email promotion from Bacchus Restaurant at Wedgewood Hotel, showcasing champagne service and invitation to dine on October 8–9, 2023.
Wedgewood Hotel eblast highlighting private event bookings in the elegant Devonshire Room with formal table setting.
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Client

Wedgewood Hotel & Spa, Bacchus Restaurant & Lounge

Year

2023

Industry

Hospitality

Scope

Email strategy, copywriting, HTML email design, seasonal campaign layout.

Website

What they needed.

Autumn is a strong season for Wedgewood. The hotel, Bacchus Restaurant, and the spa each have their own pull in October, and the Thanksgiving long weekend in Canada concentrates that demand into a few days. The challenge was making one email that worked for a guest booking dinner, a guest booking a room, and a guest who hadn't decided yet.

What we built.

A seasonal email structured as an itinerary for the long weekend rather than a promotions list. Autumn stay packages, Thanksgiving dinner at Bacchus, and spa offerings sit in a sequence that reads like a plan for the long weekend. Warm tone and rich visuals let the departments support each other instead of competing. A guest reading for the dinner gets the stay in their peripheral vision. A guest reading for the room gets the dinner.

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