Printed by Ray Website

What they needed.

Ray cuts and engraves custom pieces for weddings, brands, and personal occasions from his studio in Surrey, BC. The work is made by hand, to order, and unmistakably physical. A standard product page wasn't going to cut it, so we didn't build one.

What we built.

Ray brought the product photography. Everything else came from us: information architecture, visual design, copywriting, and a set of custom illustrations.

The illustrations carry Ray's geometric brand language into places where product photos can't go on their own. Six service categories (weddings, branding, events, gifts, hobbies, collaborations) sit inside a clean browsing structure, backed by a gallery of 35+ product images and a project inquiry flow built for custom orders. Ray can update his work himself without touching a developer.

What changed.

94 Performance / 100 Accessibility / 100 Best Practices / 100 SEO on PageSpeed desktop. Indexed by Google within the first week, zero crawl errors.