Wedgewood Hotel – Christmas Campaign

Email Marketing

A season-long Christmas campaign for a Relais & Châteaux property in Vancouver. One email for dining, wellness, events, and accommodation. All four departments, all readable.

Client

Wedgewood Hotel & Spa

Year

2022

Industry

Hospitality

Scope

Email strategy, campaign concept, copywriting, HTML email design, multi-department content architecture.

Website

What they needed.

December at Wedgewood isn't one offer. It's dining reservations, event bookings, spa packages, and accommodation all competing for the same piece of real estate in a single email. The hotel is a Relais & Châteaux property. The register matters. The challenge was finding a structure that gave four departments room while keeping the luxury register intact.

What we built.

A "31 Days in Vancouver" campaign that reframed December as a full month rather than a countdown to Christmas Day. That framing gave every department a logical place in the sequence. Modular blocks handled dining, wellness, events, and accommodation separately, with strong visual hierarchy so skimmers could find what applied to them and readers could stay longer. The hero image led with the thing Wedgewood does better than almost anyone: old-world hospitality warmth. Every CTA pointed somewhere specific.

Case Studies