Wedgewood Hotel – Christmas Campaign

What they needed.

December at Wedgewood isn't one offer. It's dining reservations, event bookings, spa packages, and accommodation all competing for the same piece of real estate in a single email. The hotel is a Relais & Châteaux property. The challenge was building a structure that gave four departments room without one of them having to lose.

What we built.

"31 Days in Vancouver" reframed December as a full month rather than a countdown to one day. That gave each department a logical place in the sequence: dining owned the early bookings, the spa held the self-care angle, the Devonshire Room took the corporate entertaining window, and accommodation ran as the through-line. Modular sections meant a reader who arrived for Bacchus scrolled past the room rate. A reader who arrived for the stay scrolled past the dinner. No department competed for the top of the email. Every CTA pointed somewhere specific. The layout became the template for season-long campaigns at the property.

What changed.

39.2% open rate across 13,490 sends. A companion Bacchus-list send on December 13 reached 4,459 subscribers and hit 44.9%, the highest open rate of the three-campaign season. 419 clicks distributed across four booking destinations. $6,621 in tracked room revenue from 8 reservations. Restaurant covers, spa bookings, and private event enquiries ran through separate systems and are not captured in that number. Data as of March 28, 2024.