Wedgewood Hotel – Boxing Day Eblast

Goal

To convert post-holiday attention into bookings by promoting a limited-time offer: $245 CAD per night for direct bookings during January. The eblast needed to balance urgency with luxury, standing out in a crowded inbox without compromising Wedgewood’s upscale tone.

Thought & Creation Process

Boxing Day is a prime moment for deals, but for a high-end hotel like Wedgewood, the tone had to feel exclusive—not like a clearance sale. The idea was to present the offer as a gift for guests, rather than a discount.

Visual Direction

We chose a dynamic photo of two well-dressed women arriving at the hotel—smiling, confident, and ready for a night out. This lifestyle approach positioned Wedgewood as the backdrop for a sophisticated urban escape.

• Color Palette: Rich black and gold accents to maintain brand elegance while catching the eye
• Typography: Handwritten "Boxing Week Sale" overlaid on the hero image created a bold, celebratory feel without losing refinement
• Layout: Minimal scroll design with the offer immediately visible, followed by a high-contrast Book Now button

Messaging Strategy

Rather than explaining too much, we led with the value and allowed the hotel’s brand reputation to do the heavy lifting:

“Book direct and stay with us for only $245 CAD this January!”

The fine print was clearly placed but visually unobtrusive. This supported informed booking decisions while keeping the user experience clean.

Technical & Timing Considerations

• Scheduled to hit inboxes on December 26, timed with peak post-holiday browsing
• Optimized subject line and preview text for mobile readers
• Designed for compability across devices (Desktop, Tablet, and Mobile)
• Made in TravelClick for its connectivity to the Hotel's Booking sytem

Outcome

• Increased direct bookings for January stay dates within 48 hours of launch
• Minimal guest inquiries due to clear offer copy and structured layout
• Served as a proven layout template for future short-term promotions