Wedgewood Hotel – Boxing Day Eblast

A sleek, post-holiday promo crafted to feel like a gift, not a discount. Balanced urgency and luxury through bold visuals and elegant layout to boost January bookings.
Mobile phone displaying Wedgewood Hotel & Spa Boxing Week Sale email campaign, featuring stylish guests and a direct booking offer for $245 CAD in January.
Mobile phone displaying Wedgewood Hotel & Spa Boxing Week Sale email campaign, featuring stylish guests and a direct booking offer for $245 CAD in January.
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Client

Wedgewood Hotel & Spa

Industry

Hospitality

Services

Promotional Email Campaign

Year

2023

Website

Goal

To convert post-holiday attention into bookings by promoting a limited-time offer: $245 CAD per night for direct bookings during January. The eblast needed to balance urgency with luxury, standing out in a crowded inbox without compromising Wedgewood’s upscale tone.


Thought & Creation Process

Boxing Day is a prime moment for deals, but for a high-end hotel like Wedgewood, the tone had to feel exclusive—not like a clearance sale. The idea was to present the offer as a gift for guests, rather than a discount.

Visual Direction

We chose a dynamic photo of two well-dressed women arriving at the hotel—smiling, confident, and ready for a night out. This lifestyle approach positioned Wedgewood as the backdrop for a sophisticated urban escape.

  • Color Palette: Rich black and gold accents to maintain brand elegance while catching the eye
  • Typography: Handwritten "Boxing Week Sale" overlaid on the hero image created a bold, celebratory feel without losing refinement
  • Layout: Minimal scroll design with the offer immediately visible, followed by a high-contrast Book Now button

Messaging Strategy

Rather than explaining too much, we led with the value and allowed the hotel’s brand reputation to do the heavy lifting:

“Book direct and stay with us for only $245 CAD this January!”

The fine print was clearly placed but visually unobtrusive. This supported informed booking decisions while keeping the user experience clean.

Technical & Timing Considerations

  • Scheduled to hit inboxes on December 26, timed with peak post-holiday browsing
  • Optimized subject line and preview text for mobile readers
  • Designed for compability across devices (Desktop, Tablet, and Mobile)
  • Made in TravelClick for its connectivity to the Hotel's Booking sytem

Outcome

  • Increased direct bookings for January stay dates within 48 hours of launch
  • Minimal guest inquiries due to clear offer copy and structured layout
  • Served as a proven layout template for future short-term promotions

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