Miss Gerimiz – Brand Identity for a Neighborhood Juice Stall

Goal

To develop a warm, approachable brand identity for a small juice stall that caters primarily to elementary school children and families in a local Bandung neighborhood. The brand needed to be instantly recognizable, memorable, and friendly—while visually communicating the freshness and joy of its products.

Thought & Creation Process

The name Miss Gerimiz is a clever wordplay that blends:

• “Gerimis” – the Indonesian word for “light rain” (suggesting cool refreshment), and
• “Seger, Imut, Maniez” – an acronym meaning “Refreshing, Cute, and Sweet”.

We leaned into this local pun and built a brand that felt native, lovable, and easy to remember—perfect for a small business built on personal charm.

Target Audience Insight

Since the juice stall is located near a primary school, we knew the brand had to connect with children at eye level while remaining appealing to parents. The approach was similar to designing a mini mascot brand—fun, but safe and trustable.

Visual Identity System

Character Design

The heart of the brand is a hand-drawn cartoon character—a smiling girl in a pink hat with a daisy flower. Her look was inspired by Strawberry Shortcake, a well-known cartoon figure among the local community. We adapted this idea to local culture and gave her a distinct identity that children would recognize and associate with joy and health.

Typography & Style

• Custom logotype with bouncy, rounded lettering to reflect playfulness and friendliness
• Supporting text features a rhythmic tagline: “Seger. Dingin. Maniez.”—used directly under the logo in most applications

Color Palette

• Strawberry pinks, leafy greens, and sunshine yellows to evoke fruit freshness and positivity
• High-contrast design for visibility on signage, cups, and uniforms

Applications

• Juice cup packaging
• Signboard and stall branding
• Printed stickers and character usage for merchandise

Each design was created with scalability in mind, so the brand can grow from a small stall into a potential mobile cart or chain without losing its charm.

Outcome

The final identity gave Miss Gerimiz a signature look and voice that stood out in a crowded street environment. The brand:

• Attracted attention from local children and families
• Created a cohesive and emotionally resonant experience beyond just the drink
• Provided the owner with a versatile visual system to expand into other product lines (e.g. bottled drinks, merchandise)

This project shows how local insight, language play, and joyful design can come together to build a brand that truly lives within its neighborhood.

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